Once your production instance is live, you may want to consider organizing a launch event. A few reasons for having a launch event are:
Launch events can happen as soon as your institution’s production instance is live or after some time has passed to build up awareness and a substantial portfolio of content and use cases ahead of the launch. Some institutions choose to do a soft launch shortly after going live and a hard launch once they’ve built up awareness. Here’s some things that might be worth considering before you decide which type of launch event is right for your institution:
Cranfield University: Cranfield held their launch event shortly after going live. They did some marketing for the event ahead of time including handing out flyers in pigeonholes and announcing it on the intranet and in newsletters. The event itself was held in public spaces on both their campuses to try to encourage people to join on the day. They also had food and drink at each event to entice people to stay to hear more about research data management and their instance of Figshare.
Parsons, Georgina (2017): figsharefest Europe presentation "Gettin figgy with it: a year's success with figshare". Cranfield Online Research Data (CORD). Presentation. https://doi.org/10.17862/cranfield.rd.5144026
University of Sheffield: Sheffield held their launch event about two years after going live with their Figshare instance. This allowed them the opportunity to build a portfolio of use cases and word-of-mouth awareness (soft launch) before doing a hard launch. The event took place for a few hours over lunch to allow people to learn about the service and discuss it further over lunch. Waiting to launch also allowed them to build a custom front end for their instance.
4TU.ResearchData: To coincide with their 10 year anniversary, 4TU’s research data service — 4TU.ResearchData — launched their new Figshare portal during a day-long online event attended not just by 4TU staff and researchers but by members of the research data management community, as well. They had thought leaders give keynote speeches, case studies from researchers who had used the service, and lightning talks by members of the 4TU.ResearchData team on topics like FAIR data and review services.
For assistance organizing your launch event, please email email@example.com.